1. The writer of maxims must be clever and should loathe himself for it.
2. The psychological observation that goes into a maxim yields the most accurate images of kinds of people, of personalities, but it is one of the least authentic ways of relating to individuals.
3. The great task of the wisdom-loving ironist is to craft a maxim to the individual such that the reading of it disrupts the individual’s assumption that he actually resembles the kind of person he wishes to be.